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Knowledge management and tourism recovery (de)marketing: the Christchurch earthquakes 2010–2011

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  • C. Orchiston
  • J.E.S. Higham

Abstract

New Zealand has a history of deadly earthquakes, the most recent of which in Christchurch (2010–2011) has had major consequences for the tourism sector. Tourism destinations affected by major natural disasters face significant challenges during the response and recovery phases. Christchurch lost a large proportion of its lifelines infrastructure and accommodation capacity, and experienced an unprecedented drop in domestic and international visitor arrivals. The theoretical frameworks informing this paper come from the fields of tourism disaster planning, knowledge management and recovery marketing. They inform an empirical study that draws upon qualitative expert interviews with national and regional destination management organizations regarding their experience of the Christchurch earthquakes. The findings of this research highlight the critical importance of knowledge management and effective inter-agency collaboration and communication in the immediate disaster response, as well as during the development and implementation of (de)marketing strategies, in order to expedite medium- to long-term tourism recovery.

Suggested Citation

  • C. Orchiston & J.E.S. Higham, 2016. "Knowledge management and tourism recovery (de)marketing: the Christchurch earthquakes 2010–2011," Current Issues in Tourism, Taylor & Francis Journals, vol. 19(1), pages 64-84, January.
    • Handle: RePEc:taf:rcitxx:v:19:y:2016:i:1:p:64-84
    DOI: 10.1080/13683500.2014.990424
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    Cited by:

    1. Ibrahim A. Elshaer, 2024. "Come and Gone! Psychological Resilience and Organizational Resilience in Tourism Industry Post COVID-19 Pandemic: The Role of Life Satisfaction," Sustainability, MDPI, vol. 16(2), pages 1-18, January.
    2. Weina Liu & Chaonan Xu & Yajie Peng & Xinlong Xu, 2023. "Evolution of Tourism Risk Communication: A Bibliometric Analysis and Meta-Analysis of the Antecedents of Communicating Risk to Tourists," Sustainability, MDPI, vol. 15(12), pages 1-31, June.
    3. Canh P Nguyen, 2023. "Last chance to travel or safety first? The influence of exposure to natural hazards and coping capacities on tourism consumption," Tourism Economics, , vol. 29(4), pages 952-985, June.
    4. Joyce Apple, 2023. "Disaster Risk Management Preparedness and Challenges of a Local Beach and Dive Resort in Southern Negros Occidental," Technium Business and Management, Technium Science, vol. 3(1), pages 1-24–58.

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