Catalysts of social change and innovation: Mediating role of social self-efficacy and social support on social entrepreneurial intentions

There has been a recent surge in social entrepreneurship to address pressing social problems. Social ventures drive positive change and reshape traditional business norms by providing innovative solutions and fostering inclusive growth. Social entrepreneurial intention (SEI) is crucial to studying social entrepreneurship since it sheds light on the underlying motivations and factors that drive people to engage in social enterprise. The study examines empathy, moral obligation, perceived social support, social self-efficacy, risk-taking motive, and innovativeness as determinants of SEI. Data collected through an online questionnaire from 349 commerce and management students were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). Results reveal a significant influence of social self-efficacy, perceived social support, risk-taking motive, and innovativeness on SEI. Notably, the results highlight an indirect influence of empathy and moral obligation on SEI mediated by social self-efficacy and perceived social support. The study also reveals how social vision and social proactiveness relate to social self-efficacy. The findings have significant implications for encouraging social entrepreneurship. Policymakers and educators may use these insights to develop specific activities that assist prospective social entrepreneurs by enhancing the attributes that affect their desire to establish social ventures.