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Does direct-sold funds provide a sizeable edge to investors? Evidences from selected mutual funds in India

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  • Jayanta Kumar Seal
  • Arunima Paul

Abstract

In this study, an attempt has been made to find out why investors still prefer broker-sold fund over direct-sold fund despite the superior performance of the latter. We find the sensitivity of funds flow in selected direct-sold funds and broker-sold funds in India. We do not find any evidence that direct-sold funds underperform the broker-sold funds. Despite the superior performance of direct-sold funds, Indian investors go for broker-sold funds because of ignorance and also for the additional services provided by the brokers. We find that fund houses in India offer both direct and broker-sold funds to target different segments of investors.

Suggested Citation

  • Jayanta Kumar Seal & Arunima Paul, 2019. "Does direct-sold funds provide a sizeable edge to investors? Evidences from selected mutual funds in India," Cogent Economics & Finance, Taylor & Francis Journals, vol. 7(1), pages 1612573-161, January.
    • Handle: RePEc:taf:oaefxx:v:7:y:2019:i:1:p:1612573
    DOI: 10.1080/23322039.2019.1612573
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