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The effect of financial literacy and social media on micro capital through financial technology in the creative industry sector in East Java

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  • Maria Widyastuti
  • Y. Budi Hermanto

Abstract

This study aimed to examine the effect of financial Literacy and social Media on micro capital through financial technology. This type of research is explanatory/associative, accompanied by hypothesis testing. The unit of analysis of this research is the Creative Industry Sector in East Java, with a population of 376 creative industries. The number of samples is 65 SMEs using the stratified random sampling method. The results of this study prove that financial literacy has a positive and significant effect on financial technology, social media has a significant effect on financial technology, financial literacy has a positive and significant effect on micro capital, social media has a significant effect on micro capital, and financial technology has a significant effect on micro capital.

Suggested Citation

  • Maria Widyastuti & Y. Budi Hermanto, 2022. "The effect of financial literacy and social media on micro capital through financial technology in the creative industry sector in East Java," Cogent Economics & Finance, Taylor & Francis Journals, vol. 10(1), pages 2087647-208, December.
    • Handle: RePEc:taf:oaefxx:v:10:y:2022:i:1:p:2087647
    DOI: 10.1080/23322039.2022.2087647
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