IDEAS home Printed from https://ideas.repec.org/a/taf/oabmxx/v9y2022i1p2055443.html
   My bibliography  Save this article

How servicescape unleash customer engagement behaviors through place attachment: an investigation in a non-Western context

Author

Listed:
  • Sally Mohamed Amer
  • Soliman Atef Rakha

Abstract

Little empirical research has delved into the impact of servicescape on customer attachment and customer engagement behaviors. This study investigates two main research questions in a non-Western country. First, this research asks how upscale hotels’ servicescapes influence customer engagement behaviors, and second, it investigates how place attachment mediates the relationship between servicescape and customer engagement behaviors. Questionnaires were distributed to 405 guests from upscale Egyptian hotels and resorts, and the responses were analyzed with structural equation modeling. The findings support our proposed model and prove the mediating role of place attachment. The servicescape, directly and indirectly, influences customer engagement behaviors, given that place attachment plays a partial mediating role. The findings provide considerable insight to help hotels unleash customer engagement by creating servicescapes that encourage customer attachment.

Suggested Citation

  • Sally Mohamed Amer & Soliman Atef Rakha, 2022. "How servicescape unleash customer engagement behaviors through place attachment: an investigation in a non-Western context," Cogent Business & Management, Taylor & Francis Journals, vol. 9(1), pages 2055443-205, December.
    • Handle: RePEc:taf:oabmxx:v:9:y:2022:i:1:p:2055443
    DOI: 10.1080/23311975.2022.2055443
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/23311975.2022.2055443
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/23311975.2022.2055443?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:oabmxx:v:9:y:2022:i:1:p:2055443. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://cogentoa.tandfonline.com/OABM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.