IDEAS home Printed from https://ideas.repec.org/a/taf/oabmxx/v8y2021i1p1962486.html
   My bibliography  Save this article

Impact of CSR activities towards adoption of Mobile Banking

Author

Listed:
  • Nguyen Van Anh
  • Nguyen Thi Phuong Thao

Abstract

The purpose of this paper is to propose and examine a conceptual model that best explains key factors influencing Vietnamese customers’ intention to adopt mobile banking (m-banking). This paper examines three dimensions of Corporate Social Responsibility including Economic responsibility, Environmental responsibility and Social responsibility. Structural Equation Modeling (SEM) was conducted to analyze the data collected from the field survey questionnaires administered to a convenience sample of Vietnamese banking customers. The results showed that behavioral intention is significantly influenced by trust. Specifically, CSR initiatives play a vital role in building customer trust. Therefore, this study has attempted to fill this gap by empirically examining some of the essential factors influencing the adoption of m-banking from the Vietnamese customers’ perspective. Finally, practical and theoretical implications for both Vietnamese banks and researchers in the m-banking context are also discussed in the concluding section.

Suggested Citation

  • Nguyen Van Anh & Nguyen Thi Phuong Thao, 2021. "Impact of CSR activities towards adoption of Mobile Banking," Cogent Business & Management, Taylor & Francis Journals, vol. 8(1), pages 1962486-196, January.
  • Handle: RePEc:taf:oabmxx:v:8:y:2021:i:1:p:1962486
    DOI: 10.1080/23311975.2021.1962486
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/23311975.2021.1962486
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1080/23311975.2021.1962486?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:oabmxx:v:8:y:2021:i:1:p:1962486. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://cogentoa.tandfonline.com/OABM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.