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U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce

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  • Hyuk Jun Cheong
  • Sufyan Mohammed-Baksh

Abstract

M-commerce refers to electronic commerce (e-commerce) using mobile devices such as smartphones. M-commerce takes two different forms: one using mobile web browsers, and the other, using smartphone shopping apps. Conducting in-depth interviews with fourteen different smartphone users who regularly purchase products and services using shopping apps, this study explored motivational factors that drive consumers to use shopping apps. Based on themes that the interviews discovered, the authors propose shopping app-based m-commerce acceptance model (MAM) that incorporates components of Technology Acceptance Model and Consumer Acceptance of Technology. We also propose ways in which MAM can be used by practitioners as well as scholars to enhance mobile app-based marketing, and open up a new area of academic research.

Suggested Citation

  • Hyuk Jun Cheong & Sufyan Mohammed-Baksh, 2019. "U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce," Cogent Business & Management, Taylor & Francis Journals, vol. 6(1), pages 1674077-167, January.
    • Handle: RePEc:taf:oabmxx:v:6:y:2019:i:1:p:1674077
    DOI: 10.1080/23311975.2019.1674077
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    Cited by:

    1. Mihai Andronie & George Lãzãroiu & Roxana ?tefãnescu & Lumini?a Ionescu & Mãdãlina Coco?atu, 2021. "Neuromanagement decision-making and cognitive algorithmic processes in the technological adoption of mobile commerce apps," Oeconomia Copernicana, Institute of Economic Research, vol. 12(4), pages 1033-1062, December.
    2. Xin Yi Chan & Muhammad Khalilur Rahman & Abdullah Al Mamun & Anas A. Salameh & Wan Mohd Hirwani Wan Hussain & Syed Shah Alam, 2022. "Predicting the Intention and Adoption of Mobile Shopping During the COVID-19 Lockdown in Malaysia," SAGE Open, , vol. 12(2), pages 21582440221, April.

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