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Flourishing organizations as the new normal: leveraging technology for character development

Author

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  • Corey Crossan
  • Ana Ruiz Pardo
  • Mary Crossan

Abstract

Organizations are increasingly expected to enable human flourishing, rather than focusing solely on efficiency and shareholder returns. We argue that character, a suite of interrelated virtues such as integrity, courage, humility, and judgment, is a scalable lever for building flourishing individuals and organizations. To advance this inquiry, our study investigates two central research questions: (1) What factors influence the effectiveness of character development? and (2) How is flourishing impacted by character practice and development? We present a multi-program study of a research-based mobile application that operationalizes character development as habit formation rather than knowledge transfer. The platform embeds seven evidence-informed strategies (language, practice, reflection, reminders, exemplars, friendships, and systems), provides individualized learning paths, and captures longitudinal data on engagement, character, and flourishing (performance, quality of interactions, mood). Across 14 programs, results show that character growth reliably predicts increases in flourishing. Weekly engagement, which encompasses the full character-development process model, is the strongest predictor of flourishing. Engagement predicts character change only when the mobile app is used as a primary developmental tool, highlighting the importance of structured integration. We contribute (1) empirical evidence connecting character development to a unified flourishing outcome, (2) a habit-based process model of character change implementable via technology, and (3) design implications for aligning individual practice with organizational systems so that character becomes infrastructure for sustainable flourishing.

Suggested Citation

  • Corey Crossan & Ana Ruiz Pardo & Mary Crossan, 2026. "Flourishing organizations as the new normal: leveraging technology for character development," International Studies of Management & Organization, Taylor & Francis Journals, vol. 56(3), pages 244-269, July.
  • Handle: RePEc:taf:mimoxx:v:56:y:2026:i:3:p:244-269
    DOI: 10.1080/00208825.2026.2642247
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