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Managing E-Reputation and Key Stakeholders in the Context of Sport Expressive Organizations

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  • Lionel Maltese
  • Frank Pons
  • Frédéric Prévot

Abstract

Using a mix of quantitative and qualitative data collected in a professional sports organization from two key stakeholder groups, namely fans and owner/managers, this article investigates the perceived importance and management principles of reputation and e-reputation. It provides a better understanding of the challenges of managing e-reputation in highly expressive contexts (sports organizations) and proposes a model of e-reputation management in this specific context.

Suggested Citation

  • Lionel Maltese & Frank Pons & Frédéric Prévot, 2017. "Managing E-Reputation and Key Stakeholders in the Context of Sport Expressive Organizations," International Studies of Management & Organization, Taylor & Francis Journals, vol. 47(1), pages 88-105, January.
    • Handle: RePEc:taf:mimoxx:v:47:y:2017:i:1:p:88-105
    DOI: 10.1080/00208825.2017.1241090
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    Cited by:

    1. Emel Esen & Secil Tastan & Nihan Degercan, 2021. "The Impact of Perceived Corporate Reputation of Sport Clubs on Social Media Usage: a Study with the Lenses of Social Capital," Postmodern Openings, Editura Lumen, Department of Economics, vol. 12(3), pages 350-383, August.

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