IDEAS home Printed from https://ideas.repec.org/a/taf/marpmg/v34y2007i2p131-150.html
   My bibliography  Save this article

Targeting market opportunity for port growth: a CART-based decision support system

Author

Listed:
  • Mateus Magala

Abstract

Complex decisions, such as those facing port managers when targeting market opportunities for growth, are multifaceted and follow complex patterns of sequential and iterative decision subsets that are not well captured nor represented by current parametric modelling approaches. Nonetheless, understanding how such decisions are made and the patterns they follow have important implications for policy formulation and execution. This paper uses a classification and regression trees (CART) framework—a non-parametric decision trees modelling approach--and develops a decision support system to assist port managers in making effective decisions about market opportunities they should pursue for growth. The CART-based decision support system reveals the predictive structure and complex patterns that the market opportunity selection process follows. It also advances our knowledge and understanding of the interaction and behaviour of the key decision variables and the decision makers in a port context.

Suggested Citation

  • Mateus Magala, 2007. "Targeting market opportunity for port growth: a CART-based decision support system," Maritime Policy & Management, Taylor & Francis Journals, vol. 34(2), pages 131-150, April.
    • Handle: RePEc:taf:marpmg:v:34:y:2007:i:2:p:131-150
    DOI: 10.1080/03088830701240300
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/03088830701240300
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/03088830701240300?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Evangelos Kounoupas & Angeliki Pardali, 2015. "Adding some context to port marketing: Exploring the content and measurement of market orientation in the port industry," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, vol. 65(1-2), pages 3-26, january-m.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:marpmg:v:34:y:2007:i:2:p:131-150. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/TMPM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.