Why does “last week” reporting give higher estimates than “last month”?

Experiments in various countries with “last week” and “last month” reference periods for reporting of households’ food consumption have generally found that “week”-based estimates are higher. In India the National Sample Survey (NSS) has consistently found that “week”-based estimates are higher than month-based estimates for a majority of food item groups. But why are week-based estimates higher than month-based estimates? It has long been believed that the reason must be recall lapse, inherent in a long reporting period such as a month. But is household consumption of a habitually consumed item “recalled” in the same way as that of an item of infrequent consumption? And why doesn’t memory lapse cause over-reporting (over-assessment) as often as under-reporting? In this paper, we provide an alternative hypothesis, involving a “quantity floor effect” in reporting behavior, under which “week” may cause over-reporting for many items. We design a test to detect the effect postulated by this hypothesis and carry it out on NSS 68th round HCES data. The test results strongly suggest that our hypothesis provides a better explanation of the difference between week-based and month-based estimates than the recall lapse theory.