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The Effects of Morality and Positivity on Social Entrepreneurial Intention

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  • Jeonghwan Choi
  • Kihwan Kim
  • Rob Marjerison
  • Bok Gyo Jeong
  • Sookyoung Lee
  • Valerie Vaccaro

Abstract

This study investigated the dynamics of morality, positivity, and social entrepreneurial intention (SEI) of individuals. The ‘inconsistent mediation’ effects of morality and positivity were observed in relationship with SEI. The findings indicate that positive psychological capital (PsyCap) positively mediated the relationship between morality-as-cooperation (MAC) and SEI, β = .391, SE = .103, p

Suggested Citation

  • Jeonghwan Choi & Kihwan Kim & Rob Marjerison & Bok Gyo Jeong & Sookyoung Lee & Valerie Vaccaro, 2024. "The Effects of Morality and Positivity on Social Entrepreneurial Intention," Journal of Social Entrepreneurship, Taylor & Francis Journals, vol. 15(1), pages 161-181, January.
    • Handle: RePEc:taf:jsocen:v:15:y:2024:i:1:p:161-181
    DOI: 10.1080/19420676.2021.1942960
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