IDEAS home Printed from https://ideas.repec.org/a/taf/jriskr/v28y2025i7p681-704.html

From risk perception to informed choices: how consumers use food labels in health-related contexts

Author

Listed:
  • Lara Bou Fakhreddine
  • Mercedes Sánchez
  • Marian García Martínez

Abstract

Numerous studies have examined consumer behavior regarding the use of nutritional labels. However, the impact of consumers’ risk perception on this behavior remains underexplored. This study aims to fill this gap by investigating how personal factors (such as health consciousness and understanding of nutritional labels) and product attributes (including price and packaging) influence the use of nutritional labels, particularly in health-related contexts, with COVID-19 serving as an example.” The analysis is based on 2,837 responses from an online survey conducted in Spain and the UK in 2021. The findings show an increase in the use of nutritional labels (i.e. nutrition fact panels and traffic light) in both countries during the pandemic. Health consciousness is positively associated with healthier behaviors, and COVID-19 risk perception further strengthens this relationship by diminishing the importance of product price and packaging. As a result, marketers may leverage nutritional labels as an effective tool to reduce consumer risk perception during health crises and promote healthier food choices.

Suggested Citation

  • Lara Bou Fakhreddine & Mercedes Sánchez & Marian García Martínez, 2025. "From risk perception to informed choices: how consumers use food labels in health-related contexts," Journal of Risk Research, Taylor & Francis Journals, vol. 28(7), pages 681-704, July.
    • Handle: RePEc:taf:jriskr:v:28:y:2025:i:7:p:681-704
    DOI: 10.1080/13669877.2025.2553076
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13669877.2025.2553076
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13669877.2025.2553076?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jriskr:v:28:y:2025:i:7:p:681-704. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RJRR20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.