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The power of numbers in natural hazard communication

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  • Ellen Peters
  • Ashli Blow
  • Daniel A. Chapman
  • Brittany Shoots-Reinhard

Abstract

Challenges and opportunities exist when communicating geohazard risks with numeric evidence. Public innumeracy and experts’ concerns about providing numbers, for example, suggest not showing them. However, people often prefer getting numbers and their provision can increase risk comprehension, trust, engagement, and protective behaviors while supporting informed decision making. Evidence-based communication approaches are needed because how information is communicated can matter as much as what information is presented. We briefly examine four theory-based strategies including: (1) provide numbers, (2) make numbers more manageable, e.g. do the math for people, (3) make numbers more meaningful, and (4) don’t allow narratives to displace data.

Suggested Citation

  • Ellen Peters & Ashli Blow & Daniel A. Chapman & Brittany Shoots-Reinhard, 2025. "The power of numbers in natural hazard communication," Journal of Risk Research, Taylor & Francis Journals, vol. 28(3-4), pages 383-399, April.
    • Handle: RePEc:taf:jriskr:v:28:y:2025:i:3-4:p:383-399
    DOI: 10.1080/13669877.2025.2512082
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