Shared responsibility or not? A responsibility messages experiment during a cyber crisis in designing for risk communication

Responsibility awareness is a vital component of several countries’ crises preparedness policies. In recent years there has also been a formal shift in responsibility, from state level to regional and local levels, as well as to households. The shift is emphasized in risk communication activities targeted at the citizens. However, even with the close connection between risk communication and responsibility for risk prevention and preparedness measures, surprisingly little is known about the relationship between communicating responsibility, and the effects on responsibility awareness and self-preparedness. The aim of the study is to identify how citizens’ reception of responsibility messages concerning a crisis event, influence how residents view their own responsibility awareness and self-preparedness intent. In our study we selected a cyber-crisis scenario as a case to prepare for. A post-test only quasi-experimental cross-sectional survey research design conducted on data collected from 3395 survey participants of the Citizen panel revealed that the responsibility messages with the government taking almost all the responsibility, does not lead to a decrease in the citizens’ own responsibility awareness, and that a responsibility message with shared responsibility but also a message where the citizen is left to their own devices, both lead to an increased own responsibility awareness. However, neither of the responsibility messages lead to an increased self-preparedness intent.