Potential responses by on-campus university students to a university emergency alert

University campuses across Canada and elsewhere are developing and implementing emergency alert systems to warn campus community members about a variety of threats. In this study, focus group discussions were used to examine how undergraduate students living on campus may respond to an emergency alert. A focus group activity used tornado, fire and threatening message alert messages to provide a context for the focus group discussions. After reading the warning message, most students understood the warning message but there was uncertainty about the non-specified threat and how and where to evacuate. Many would believe a message sent by the university as long as it was sent via a phone number that they associated with the university. Personalization of risk varied, and students reported that they would confirm a warning message with a variety of sources including student colleagues, faculty and teaching staff, television and internet sources. Taking protective action by sheltering in place was deemed to be feasible, however evacuation off campus was found to be problematic. We found that the nature of short message service text messages, the characteristics of universities, and the students' home being in an on-campus residence influenced how the students may respond to an emergency alert message.