IDEAS home Printed from https://ideas.repec.org/a/taf/jmkthe/v9y1999i4p1-23.html
   My bibliography  Save this article

Management Development Programs: How Firms Select a Provider and What They Want from Future Programs

Author

Listed:
  • Philip L. Dawes

Abstract

Over the last few years, the rapidly expanding market for management development programs (MDPs) in Australia is one that has gained significant attention from many public universities. However, in response to this increased demand, many suppliers from the private sector (e.g., management consulting firms) have also entered this market. Accordingly, the market for MDPs can be described as being very competitive. The purpose of this exploratory research is to provide insights for public universities which should help them better understand the needs and wants of buyers. Armed with this information, public universities should then be in a position to compete more effectively with providers from the private sector. In order to provide such insights, this empirical research was motivated by two broad research questions: (1) How do organizations purchase MDPs? (2) What design characteristics would current purchasers of MDPs like to be built into future MDPs? As part of the first research question, this study examines the thirteen choice criteria used by organizational buyers to select a particular supplier.

Suggested Citation

  • Philip L. Dawes, 1999. "Management Development Programs: How Firms Select a Provider and What They Want from Future Programs," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 9(4), pages 1-23, June.
    • Handle: RePEc:taf:jmkthe:v:9:y:1999:i:4:p:1-23
    DOI: 10.1300/J050v09n04_01
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1300/J050v09n04_01
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1300/J050v09n04_01?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jmkthe:v:9:y:1999:i:4:p:1-23. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/WMHE20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.