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The Home Schooling “Market”: Results and Implications of Current Research

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  • James A. Muncy

Abstract

One of the biggest forces in primary and secondary education today is the home schooling movement--parents opting to forego sending their children to public or private schools in order to teach them themselves in their own home. As this movement grows, more and more students entering higher education will have been home schooled. This is becoming a market segment that many colleges and universities cannot afford to ignore. The current paper reviews the research which has been conducted on home schooling to answer four questions of importance to college or university officials as they contemplate targeting this group: (1) why do parents home school? (2) what are the characteristics of home schoolers? (3) would home schoolers make good college students? and (4) how could a college or university effectively reach out to home schoolers? By answering these four questions, college and university officials can better decide whether or not they should target home schooled students and, if they do, how to best reach these students.

Suggested Citation

  • James A. Muncy, 1996. "The Home Schooling “Market”: Results and Implications of Current Research," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 7(3), pages 81-93, December.
    • Handle: RePEc:taf:jmkthe:v:7:y:1996:i:3:p:81-93
    DOI: 10.1300/J050v07n03_06
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