IDEAS home Printed from https://ideas.repec.org/a/taf/jmkthe/v28y2018i1p113-127.html
   My bibliography  Save this article

A latent-class discrete-choice model of demand for economics electives: a case study on the challenge to increase enrollment

Author

Listed:
  • Reginald T. Dillingham
  • William S. Breffle
  • Matthew C. Kelly

Abstract

Increasing enrollment in undergraduate and graduate economics courses that focus on the natural world (natural resource, environmental, energy, and mineral economics) is important for preparing a work force capable of addressing complex environmental issues. This is especially challenging for smaller universities that want to offer diverse electives in economics. This study seeks to obtain information on the effects of course attributes and student characteristics on preferences for and probabilities to enroll in economics courses offered at Michigan Technological University. A discrete-choice experiment is used to elicit 723 students’ stated preferences for eight different course attributes. A latent-class model is used to probabilistically group students into different preference classes. The cost-effective methods demonstrated in this study can be applied to any courses in any fields to inform course-level marketing efforts aimed at bolstering enrollment while addressing administrative budget constraints.

Suggested Citation

  • Reginald T. Dillingham & William S. Breffle & Matthew C. Kelly, 2018. "A latent-class discrete-choice model of demand for economics electives: a case study on the challenge to increase enrollment," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 28(1), pages 113-127, January.
    • Handle: RePEc:taf:jmkthe:v:28:y:2018:i:1:p:113-127
    DOI: 10.1080/08841241.2018.1426673
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/08841241.2018.1426673
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/08841241.2018.1426673?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jmkthe:v:28:y:2018:i:1:p:113-127. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/WMHE20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.