IDEAS home Printed from https://ideas.repec.org/a/taf/jmkthe/v23y2013i1p113-134.html
   My bibliography  Save this article

Unlocking the potential of the Internet to improve college choice: a comparative case study of college-access Web tools

Author

Listed:
  • Nathan Daun-Barnett
  • Dilip Das

Abstract

Students and parents rely on Web-based tools to navigate the college-choice process, yet little research has been done to understand this environment. While this shift has made the process easier to navigate for some, we contend that the move will grow an already large digital divide in the USA. We use Hossler and Gallagher's college-choice framework to examine the substance and function of three college-access Web portals. Our findings suggest these tools are likely to serve many students well in the process, but may exacerbate the digital divide with consequences for low-income students.

Suggested Citation

  • Nathan Daun-Barnett & Dilip Das, 2013. "Unlocking the potential of the Internet to improve college choice: a comparative case study of college-access Web tools," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 23(1), pages 113-134, June.
    • Handle: RePEc:taf:jmkthe:v:23:y:2013:i:1:p:113-134
    DOI: 10.1080/08841241.2013.805708
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/08841241.2013.805708
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/08841241.2013.805708?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jmkthe:v:23:y:2013:i:1:p:113-134. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/WMHE20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.