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At the End of the Day, I Want to Be Close to Home: Adult Students' Preferences for College Proximity to Work and Home

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  • Michael J. Roszkowski
  • Paul J. Reilly

Abstract

Using 10 distinct samples, analyses were conducted to determine whether empirical support could be garnered for the proposition that working adults selecting a college for part-time studies tend to consider the proximity of the school to their home to be more important than the school's proximity to where they work. On a hypothetical task (first 5 samples), a clear preference for home proximity was evident. However, when real-life choices were studied (last 5 samples), the evidence for a preference for proximity to home was much weaker, perhaps because the research was conducted in a metropolitan region with numerous college choices, so that the perceived proximity to home and work were identical in most instances.

Suggested Citation

  • Michael J. Roszkowski & Paul J. Reilly, 2004. "At the End of the Day, I Want to Be Close to Home: Adult Students' Preferences for College Proximity to Work and Home," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 15(1), pages 81-95, December.
    • Handle: RePEc:taf:jmkthe:v:15:y:2004:i:1:p:81-95
    DOI: 10.1300/J050v15n01_04
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