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How does violence in a webcomic relate to user ratings of the webcomic and perceptions of violence in the webcomic?

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  • Sang Yup Lee
  • Min Yeob Kim
  • Pil Kyu Choi

Abstract

We examined how the amount of violence depicted in a webcomic episode was related to readers’ ratings of the episode and their perceptions of violence. Furthermore, we investigated how the relationships varied depending on whether the webcomic was action-oriented. To measure violence and readers’ perceptions, we used computational methods based on deep learning, and the relationships between the variables were analyzed using regression models. We analyzed 251 episodes from 23 webcomics. The results revealed that the number of violent scenes in a webcomic episode was negatively associated with the ratings of the episode, regardless of whether the webcomic was action-oriented. However, the negative association was stronger for non-action-oriented webcomics than for action-oriented ones. We found that the number of violent scenes in an episode was positively associated with the number of viewers who perceived violence in the episode negatively and that this relationship was stronger for non-action-oriented webcomics.

Suggested Citation

  • Sang Yup Lee & Min Yeob Kim & Pil Kyu Choi, 2025. "How does violence in a webcomic relate to user ratings of the webcomic and perceptions of violence in the webcomic?," Journal of Media Economics, Taylor & Francis Journals, vol. 37(3), pages 148-164, July.
    • Handle: RePEc:taf:jmedec:v:37:y:2025:i:3:p:148-164
    DOI: 10.1080/08997764.2025.2518939
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