Comparison Between Early High-Definition Television Owners and Non-Owners
A national random telephone survey was conducted to profile early high-definition television (HDTV) adopters based on demographics, media use, interpersonal communication, social participation, cosmopoliteness, perceived innovation attributes of new communication technologies, and ownership of communication technologies. Of all respondents, 21% reported owning an HDTV set at home. In the primary logistic regression, Web news reading, religious service attendance, complexity, trialability, and ownership of communication technologies were significant predictors of HDTV adoption.
Volume (Year): 23 (2010)
Issue (Month): 4 ()
|Contact details of provider:|| Web page: http://www.tandfonline.com/HMEC20|
|Order Information:||Web: http://www.tandfonline.com/pricing/journal/HMEC20|
When requesting a correction, please mention this item's handle: RePEc:taf:jmedec:v:23:y:2010:i:4:p:216-230. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Michael McNulty)
If references are entirely missing, you can add them using this form.