IDEAS home Printed from
   My bibliography  Save this article

Market Competition and Media Performance: Reexamining the Media Performance of the Cable Television Industry in Taiwan


  • Shu-Chu Sarrina Li
  • Yu-Li Liu
  • Chi-Ho Chen


Using industrial organization theory as the theoretical framework, the purpose of this study is to examine the relation between market competition and the media performance of Taiwan's cable television industry. To measure the variable of media performance, this study focused on 6 indicators: subscribers' satisfaction, penetration rates, subscription fees, the number of channels, the net profits of system operators, and customer service. To collect data for this study, 2 research methods were adopted: intensive interviews directed toward 64 system operators and a telephone survey involving a probability sampling approach with 2,642 valid questionnaires.

Suggested Citation

  • Shu-Chu Sarrina Li & Yu-Li Liu & Chi-Ho Chen, 2007. "Market Competition and Media Performance: Reexamining the Media Performance of the Cable Television Industry in Taiwan," Journal of Media Economics, Taylor & Francis Journals, vol. 20(3), pages 189-210.
  • Handle: RePEc:taf:jmedec:v:20:y:2007:i:3:p:189-210
    DOI: 10.1080/08997760701290641

    Download full text from publisher

    File URL:
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jmedec:v:20:y:2007:i:3:p:189-210. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Chris Longhurst). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.