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Market Competition and Media Performance: Reexamining the Media Performance of the Cable Television Industry in Taiwan

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  • Shu-Chu Sarrina Li
  • Yu-Li Liu
  • Chi-Ho Chen

Abstract

Using industrial organization theory as the theoretical framework, the purpose of this study is to examine the relation between market competition and the media performance of Taiwan's cable television industry. To measure the variable of media performance, this study focused on 6 indicators: subscribers' satisfaction, penetration rates, subscription fees, the number of channels, the net profits of system operators, and customer service. To collect data for this study, 2 research methods were adopted: intensive interviews directed toward 64 system operators and a telephone survey involving a probability sampling approach with 2,642 valid questionnaires.

Suggested Citation

  • Shu-Chu Sarrina Li & Yu-Li Liu & Chi-Ho Chen, 2007. "Market Competition and Media Performance: Reexamining the Media Performance of the Cable Television Industry in Taiwan," Journal of Media Economics, Taylor & Francis Journals, vol. 20(3), pages 189-210.
  • Handle: RePEc:taf:jmedec:v:20:y:2007:i:3:p:189-210 DOI: 10.1080/08997760701290641
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    1. Jeffrey K. MacKie-Mason & Hal Varian, 1994. "Economic FAQs About the Internet," Journal of Economic Perspectives, American Economic Association, pages 75-96.
    2. Jeffrey K. MacKie-Mason & Hal Varian, 1994. "Economic FAQs About the Internet," Journal of Economic Perspectives, American Economic Association, pages 75-96.
    3. Shenker, Scott & Clark, David & Estrin, Deborah & Herzog, Shai, 1996. "Pricing in computer networks: Reshaping the research agenda," Telecommunications Policy, Elsevier, pages 183-201.
    4. Bodnar & Peter Dilworth & Salvatore Iacono, Judith, 1988. "Cross-sectional analysis of residential telephone subscription in Canada," Information Economics and Policy, Elsevier, vol. 3(4), pages 355-378.
    5. MacKie-Mason, J.K. & Varian, H.L., 1993. "Some Economists of the Internet," Papers 93-16, Michigan - Center for Research on Economic & Social Theory.
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