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Market Competition and Media Performance: Reexamining the Media Performance of the Cable Television Industry in Taiwan

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  • Shu-Chu Sarrina Li
  • Yu-Li Liu
  • Chi-Ho Chen

Abstract

Using industrial organization theory as the theoretical framework, the purpose of this study is to examine the relation between market competition and the media performance of Taiwan's cable television industry. To measure the variable of media performance, this study focused on 6 indicators: subscribers' satisfaction, penetration rates, subscription fees, the number of channels, the net profits of system operators, and customer service. To collect data for this study, 2 research methods were adopted: intensive interviews directed toward 64 system operators and a telephone survey involving a probability sampling approach with 2,642 valid questionnaires.

Suggested Citation

  • Shu-Chu Sarrina Li & Yu-Li Liu & Chi-Ho Chen, 2007. "Market Competition and Media Performance: Reexamining the Media Performance of the Cable Television Industry in Taiwan," Journal of Media Economics, Taylor & Francis Journals, vol. 20(3), pages 189-210.
    • Handle: RePEc:taf:jmedec:v:20:y:2007:i:3:p:189-210
    DOI: 10.1080/08997760701290641
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    Cited by:

    1. Arup Barua & Alexandra Ioanid, 2021. "Synergistic Competitive Advantage - The Modern Appeal of RBV and IO Theory in the Mergers and Acquisitions," Bulgarian Economic Papers bep-2021-06, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria // Center for Economic Theories and Policies at Sofia University St Kliment Ohridski, revised Jul 2021.

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