Effects of Market Competition on Taiwan Newspaper Diversity
This study investigates effects of market competition on newspaper diversity in Taiwan. Using Simpson's D, this study found that overall newspaper market diversity increased after a new daily newspaper entered the market. Although overall diversity increased, the traditional newspapers decreased their content diversity. The new newspaper offered a higher level of content diversity than traditional newspapers, which differentiated themselves by becoming more specialized.
Volume (Year): 20 (2007)
Issue (Month): 2 ()
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