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Effects of Market Competition on Taiwan Newspaper Diversity

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  • Ya-Ching Lee

Abstract

This study investigates effects of market competition on newspaper diversity in Taiwan. Using Simpson's D, this study found that overall newspaper market diversity increased after a new daily newspaper entered the market. Although overall diversity increased, the traditional newspapers decreased their content diversity. The new newspaper offered a higher level of content diversity than traditional newspapers, which differentiated themselves by becoming more specialized.

Suggested Citation

  • Ya-Ching Lee, 2007. "Effects of Market Competition on Taiwan Newspaper Diversity," Journal of Media Economics, Taylor & Francis Journals, vol. 20(2), pages 139-156.
    • Handle: RePEc:taf:jmedec:v:20:y:2007:i:2:p:139-156
    DOI: 10.1080/08997760701193761
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