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Cognitive Shortcuts, the Constraints of Commitment, and Managers' Attitudes About Newspaper-TV Partnerships


  • Wilson Lowrey


This study explores the degree to which news managers' attitudes toward newspaper-TV partnering reflect constraints from previous decisions and the pursuit of cognitive short-cuts rather than long-term, goal-oriented planning. Findings from a national survey revealed that the more deeply invested managers' organizations are in partnerships, the more favorable managers' attitudes are toward the idea of partnering, regardless of perceived benefits and costs. However, over time, managers are more willing or able to let observations shape attitudes.

Suggested Citation

  • Wilson Lowrey, 2006. "Cognitive Shortcuts, the Constraints of Commitment, and Managers' Attitudes About Newspaper-TV Partnerships," Journal of Media Economics, Taylor & Francis Journals, vol. 19(4), pages 241-258.
  • Handle: RePEc:taf:jmedec:v:19:y:2006:i:4:p:241-258
    DOI: 10.1207/s15327736me1904_2

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