Changing Market Information Regimes: A Case Study of the Transition to the BookScan Audience Measurement System in the U.S. Book Publishing Industry
This article presents a case study of the transition to a new market information regime, via an analysis of the transition to the BookScan system of measuring book sales and the potential impact of this new measurement system on how publishing industry decision makers perceive—and respond to—their competitive environment. This study critically examines the traditional systems of audience measurement—and their uses—in book publishing, as well as the diffusion process for the BookScan system. This study finds many similarities between the introduction and potential impact of BookScan and the introduction and impact of new audience measurement systems in other media, such as stronger resistance from content producers (e.g., publishers) than from other stakeholders (e.g., agents, retailers), as well as a likelihood that widespread usage of the new measurement system will contribute to greater fragmentation and greater volatility of the measured industry.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 19 (2006)
Issue (Month): 1 ()
|Contact details of provider:|| Web page: http://www.tandfonline.com/HMEC20|
|Order Information:||Web: http://www.tandfonline.com/pricing/journal/HMEC20|
When requesting a correction, please mention this item's handle: RePEc:taf:jmedec:v:19:y:2006:i:1:p:33-54. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Chris Longhurst)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.