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Interactivity Potentials and Usage of German Press-Title Web Sites: An Empirical Investigation

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  • Torsten Gerpott
  • Hendrik Wanke

Abstract

There is little empirical research to support the assumption that a higher degree of interactivity offered by popular press-title Web sites is positively related to frequency and extent of their usage. This study analyzes various facets of interactivity offered by 101 German-speaking press-title sites and their correlations with site-usage criteria. Findings suggest that, although specific interactivity features of online newspaper Web sites and a newspaper site's overall interactivity are significantly related to site-usage frequency and intensity metrics, interactivity facets of online magazines are not.

Suggested Citation

  • Torsten Gerpott & Hendrik Wanke, 2004. "Interactivity Potentials and Usage of German Press-Title Web Sites: An Empirical Investigation," Journal of Media Economics, Taylor & Francis Journals, vol. 17(4), pages 241-260.
  • Handle: RePEc:taf:jmedec:v:17:y:2004:i:4:p:241-260
    DOI: 10.1207/s15327736me1704_1
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