A Balance Between Imitation and Contrast: What Makes Newspapers Successful? A Summary of Internationally Comparative Research
What is it that helps printed newspapers successfully compete with other media for the audience: marketing efforts, content, or their design? This article discusses the results of the most recent studies of an extensive research program on this topic. It began with the evaluation of 350 local dailies in Germany in the mid-1990s. Papers were reexamined: 60 in 2001, 28 in 2002. Success factors revealed in the foundation study-such as clearly structuring the content, local orientation and a generous design-are still valid, but now have to be applied in a more refined manner. A replication with 50 U.S. newspapers provided material for both an analysis of newspaper success in the United States and for a German-American comparison. The recipes for newspaper success point to convergence between the two countries, but also to some cultural differences in what reading a newspaper means.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 17 (2004)
Issue (Month): 3 ()
|Contact details of provider:|| Web page: http://www.tandfonline.com/HMEC20|
|Order Information:||Web: http://www.tandfonline.com/pricing/journal/HMEC20|
When requesting a correction, please mention this item's handle: RePEc:taf:jmedec:v:17:y:2004:i:3:p:219-227. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Chris Longhurst)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.