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Competition Between the Internet and Traditional News Media: The Gratification-Opportunities Niche Dimension


  • John Dimmick
  • Yan Chen
  • Zhan Li


Over the last decade, the Internet has become one of the most popular vehicles facilitating a variety of communication and information-sharing tasks worldwide. Its growing popularity as a new medium of communication has resulted in changes in use of traditional media. The purpose of this study was to better understand the uses of online news compared with news use via traditional media. In light of the niche theory and the theory of uses and gratifications, a new medium survives, grows, competes, and prospers by providing utility or gratification to consumers. In doing so, it may have effects on existing media by providing new solutions to old needs or to more contemporary needs. Data were collected in a telephone survey with 211 respondents in the Columbus, Ohio (Franklin County), metropolitan area. The results clearly indicate that the Internet has a competitive displacement effect on traditional media in the daily news domain with the largest displacements occurring for television and newspapers. The findings also show that there is a moderately high degree of overlap or similarity between the niches of the Internet and the traditional media on the gratification-opportunities dimension. In addition, the results suggest that the Internet has the broadest niche on the gratification opportunities dimension, providing users satisfaction with more needs than any of the traditional media on this dimension.

Suggested Citation

  • John Dimmick & Yan Chen & Zhan Li, 2004. "Competition Between the Internet and Traditional News Media: The Gratification-Opportunities Niche Dimension," Journal of Media Economics, Taylor & Francis Journals, vol. 17(1), pages 19-33.
  • Handle: RePEc:taf:jmedec:v:17:y:2004:i:1:p:19-33
    DOI: 10.1207/s15327736me1701_2

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    Cited by:

    1. Jelena FILIPOVIC, 2013. "The Attractiveness of Different Online Formats: Motives and Frequencies of Use," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(89), pages 105-115, 1st quart.
    2. repec:eee:phsmap:v:486:y:2017:i:c:p:535-541 is not listed on IDEAS
    3. Sarrina Li, Shu-Chu, 2013. "Lifestyle orientations and the adoption of Internet-related technologies in Taiwan," Telecommunications Policy, Elsevier, vol. 37(8), pages 639-650.
    4. Diana Ingenhoff & Katharina Sommer, 2010. "Trust in Companies and in CEOs: A Comparative Study of the Main Influences," Journal of Business Ethics, Springer, vol. 95(3), pages 339-355, September.
    5. Ace Simpson & Stewart Clegg & Tyrone Pitsis, 2014. "Normal Compassion: A Framework for Compassionate Decision Making," Journal of Business Ethics, Springer, vol. 119(4), pages 473-491, February.
    6. Lin, Wan-Ying & Zhang, Xinzhi & Jung, Joo-Young & Kim, Yong-Chan, 2013. "From the wired to wireless generation? Investigating teens’ Internet use through the mobile phone," Telecommunications Policy, Elsevier, vol. 37(8), pages 651-661.
    7. Chen, Yi-Ning Katherine, 2017. "Competitions among OTT TV Platforms and Traditional Television in Taiwan: A Niche Analysis," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168477, International Telecommunications Society (ITS).
    8. Lambert, Dayton M. & English, Burton C. & Harper, David C. & Larkin, Sherry L. & Larson, James A. & Mooney, Daniel F. & Roberts, Roland K. & Velandia, Margarita & Reeves, Jeanne M., 2014. "Adoption and Frequency of Precision Soil Testing in Cotton Production," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 39(1), April.
    9. Yunchu Huang & Chang-Gyu Yang & Heon Baek & Sang-Gun Lee, 2016. "Revisiting media selection in the digital era: adoption and usage," Service Business, Springer;Pan-Pacific Business Association, vol. 10(1), pages 239-260, March.

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