IDEAS home Printed from https://ideas.repec.org/a/taf/jmedec/v16y2003i2p121-138.html
   My bibliography  Save this article

Structure, Conduct, and Performance of the Agricultural Trade Journal Market in The Netherlands

Author

Listed:
  • Richard van der Wurff

Abstract

This article investigates how structure and conduct determine performance of the agricultural trade journal market in The Netherlands. It builds upon industrial organization theory and reviews relevant media market performance models. It shows how professional information prices and diversity follow from providers' strategic choices for lowest common denominator or product differentiation strategies. It attributes strategic choices to three underlying market structural characteristics, namely the balance between information and attention markets, concentration of information providers, and disintermediation. It concludes that prices and diversity, respectively, are determined by similar competitive relations but at different market levels.

Suggested Citation

  • Richard van der Wurff, 2003. "Structure, Conduct, and Performance of the Agricultural Trade Journal Market in The Netherlands," Journal of Media Economics, Taylor & Francis Journals, vol. 16(2), pages 121-138.
  • Handle: RePEc:taf:jmedec:v:16:y:2003:i:2:p:121-138
    DOI: 10.1207/S15327736ME1602_4
    as

    Download full text from publisher

    File URL: http://www.tandfonline.com/doi/abs/10.1207/S15327736ME1602_4
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jmedec:v:16:y:2003:i:2:p:121-138. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Chris Longhurst). General contact details of provider: http://www.tandfonline.com/HMEC20 .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.