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Theoretical Approaches to the Management of the Public Service Media Firm


  • Sune Tjernstrom


This article argues the need for a theory of the media firm. Universal theories of management and context-dependent contingency theories of management control are identified. Other theoretical approaches to media organizations are reviewed: media management, theories of not-for-profit organizations, and theories of political management. The contribution to the theory of the media firm by 2 French scientists is analyzed-Bourdieu and Debray. This article concludes that a theory of the public service media firm needs to use several building blocks, some with relatively well-known sources, some with more recent origins. Avenues for further research are indicated, which may add angles to the development of a theory of managment in the public service media firm.

Suggested Citation

  • Sune Tjernstrom, 2002. "Theoretical Approaches to the Management of the Public Service Media Firm," Journal of Media Economics, Taylor & Francis Journals, vol. 15(4), pages 241-258.
  • Handle: RePEc:taf:jmedec:v:15:y:2002:i:4:p:241-258
    DOI: 10.1207/S15327736ME1504_2

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