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Theoretical Approaches to the Management of the Public Service Media Firm

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  • Sune Tjernstrom

Abstract

This article argues the need for a theory of the media firm. Universal theories of management and context-dependent contingency theories of management control are identified. Other theoretical approaches to media organizations are reviewed: media management, theories of not-for-profit organizations, and theories of political management. The contribution to the theory of the media firm by 2 French scientists is analyzed-Bourdieu and Debray. This article concludes that a theory of the public service media firm needs to use several building blocks, some with relatively well-known sources, some with more recent origins. Avenues for further research are indicated, which may add angles to the development of a theory of managment in the public service media firm.

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  • Sune Tjernstrom, 2002. "Theoretical Approaches to the Management of the Public Service Media Firm," Journal of Media Economics, Taylor & Francis Journals, vol. 15(4), pages 241-258.
  • Handle: RePEc:taf:jmedec:v:15:y:2002:i:4:p:241-258 DOI: 10.1207/S15327736ME1504_2
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    1. Jeffrey K. MacKie-Mason & Hal Varian, 1994. "Economic FAQs About the Internet," Journal of Economic Perspectives, American Economic Association, pages 75-96.
    2. Jeffrey K. MacKie-Mason & Hal Varian, 1994. "Economic FAQs About the Internet," Journal of Economic Perspectives, American Economic Association, pages 75-96.
    3. Shenker, Scott & Clark, David & Estrin, Deborah & Herzog, Shai, 1996. "Pricing in computer networks: Reshaping the research agenda," Telecommunications Policy, Elsevier, pages 183-201.
    4. Bodnar & Peter Dilworth & Salvatore Iacono, Judith, 1988. "Cross-sectional analysis of residential telephone subscription in Canada," Information Economics and Policy, Elsevier, vol. 3(4), pages 355-378.
    5. MacKie-Mason, J.K. & Varian, H.L., 1993. "Some Economists of the Internet," Papers 93-16, Michigan - Center for Research on Economic & Social Theory.
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