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Market Structure and Local Signal Carriage Decisions in the Cable Television Industry: Results From Count Analysis

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  • Michael Zhaoxu Yan

Abstract

Using historical data collected by the U.S. General Accounting Office (GAO) in 1990 (GAO, 1990), a time when the must-carry rules were not in effect, this study empirically tested the effects of horizontal concentration, vertical integration, and other system-specific variables on cable operators' carriage decisions regarding local television stations. Results from the negative binomial regression model (a count model) indicate that horizontal concentration or firm size had a negative effect on cable system carriage of local broadcast stations, holding other factors constant. However, the study did not find any significant vertical integration effects on such carriage.

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  • Michael Zhaoxu Yan, 2002. "Market Structure and Local Signal Carriage Decisions in the Cable Television Industry: Results From Count Analysis," Journal of Media Economics, Taylor & Francis Journals, vol. 15(3), pages 175-191.
    • Handle: RePEc:taf:jmedec:v:15:y:2002:i:3:p:175-191
    DOI: 10.1207/S15327736ME1503_3
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