IDEAS home Printed from
   My bibliography  Save this article

Rosse's Model Revisited: Moving to Concentric Circles to Explain Newspaper Competition


  • Janet Bridges
  • Barry Litman
  • Lamar Bridges


Today's newspaper industry is no longer explained by the umbrella model of competition proposed by Rosse in the 1970s. The market of today is more fluid with different and separate advertising and circulation behaviors. The concentric-circle, or ring, model proposed here preserves Rosse's three daily-newspaper layers but alters the relation among them, better illustrates both the variety and fluidity of newspaper market roles in this country, and recognizes national and regional competition.

Suggested Citation

  • Janet Bridges & Barry Litman & Lamar Bridges, 2002. "Rosse's Model Revisited: Moving to Concentric Circles to Explain Newspaper Competition," Journal of Media Economics, Taylor & Francis Journals, vol. 15(1), pages 3-19.
  • Handle: RePEc:taf:jmedec:v:15:y:2002:i:1:p:3-19
    DOI: 10.1207/S15327736ME1501_2

    Download full text from publisher

    File URL:
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jmedec:v:15:y:2002:i:1:p:3-19. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Chris Longhurst). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.