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The Medium is Global, the Content is Not: The Role of Geography in Online Newspaper Markets

Listed author(s):
  • Hsiang Iris Chyi
  • George Sylvie
Registered author(s):

    Previous research suggests that the print newspaper's local nature and the Internet's boundary-transcending capacity enable online newspapers to operate in local and long-distance markets. A census of online newspapers in 4 states was conducted via email to examine the existence of and differences between the 2 markets. Results show that the long-distance market is a substantial sub-market that constitutes about one third of the online readership, while the local market still outweighs the long-distance market in terms of usage and online newspapers' targeting intention.

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    Article provided by Taylor & Francis Journals in its journal Journal of Media Economics.

    Volume (Year): 14 (2001)
    Issue (Month): 4 ()
    Pages: 231-248

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    Handle: RePEc:taf:jmedec:v:14:y:2001:i:4:p:231-248
    DOI: 10.1207/S15327736ME1404_3
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