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The Medium is Global, the Content is Not: The Role of Geography in Online Newspaper Markets


  • Hsiang Iris Chyi
  • George Sylvie


Previous research suggests that the print newspaper's local nature and the Internet's boundary-transcending capacity enable online newspapers to operate in local and long-distance markets. A census of online newspapers in 4 states was conducted via email to examine the existence of and differences between the 2 markets. Results show that the long-distance market is a substantial sub-market that constitutes about one third of the online readership, while the local market still outweighs the long-distance market in terms of usage and online newspapers' targeting intention.

Suggested Citation

  • Hsiang Iris Chyi & George Sylvie, 2001. "The Medium is Global, the Content is Not: The Role of Geography in Online Newspaper Markets," Journal of Media Economics, Taylor & Francis Journals, vol. 14(4), pages 231-248.
  • Handle: RePEc:taf:jmedec:v:14:y:2001:i:4:p:231-248
    DOI: 10.1207/S15327736ME1404_3

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    Cited by:

    1. Yu Sun & Xingxuan Kuang & Dazhi Sun, 2016. "The geographic concentration of China’s e-business enterprises: where they gather and why," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(1), pages 31-42, February.

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