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The Medium is Global, the Content is Not: The Role of Geography in Online Newspaper Markets

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  • Hsiang Iris Chyi
  • George Sylvie

Abstract

Previous research suggests that the print newspaper's local nature and the Internet's boundary-transcending capacity enable online newspapers to operate in local and long-distance markets. A census of online newspapers in 4 states was conducted via email to examine the existence of and differences between the 2 markets. Results show that the long-distance market is a substantial sub-market that constitutes about one third of the online readership, while the local market still outweighs the long-distance market in terms of usage and online newspapers' targeting intention.

Suggested Citation

  • Hsiang Iris Chyi & George Sylvie, 2001. "The Medium is Global, the Content is Not: The Role of Geography in Online Newspaper Markets," Journal of Media Economics, Taylor & Francis Journals, vol. 14(4), pages 231-248.
  • Handle: RePEc:taf:jmedec:v:14:y:2001:i:4:p:231-248 DOI: 10.1207/S15327736ME1404_3
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    References listed on IDEAS

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    1. Jeffrey K. MacKie-Mason & Hal Varian, 1994. "Economic FAQs About the Internet," Journal of Economic Perspectives, American Economic Association, pages 75-96.
    2. Jeffrey K. MacKie-Mason & Hal Varian, 1994. "Economic FAQs About the Internet," Journal of Economic Perspectives, American Economic Association, pages 75-96.
    3. Shenker, Scott & Clark, David & Estrin, Deborah & Herzog, Shai, 1996. "Pricing in computer networks: Reshaping the research agenda," Telecommunications Policy, Elsevier, pages 183-201.
    4. Bodnar & Peter Dilworth & Salvatore Iacono, Judith, 1988. "Cross-sectional analysis of residential telephone subscription in Canada," Information Economics and Policy, Elsevier, vol. 3(4), pages 355-378.
    5. MacKie-Mason, J.K. & Varian, H.L., 1993. "Some Economists of the Internet," Papers 93-16, Michigan - Center for Research on Economic & Social Theory.
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    Cited by:

    1. Yu Sun & Xingxuan Kuang & Dazhi Sun, 2016. "The geographic concentration of China’s e-business enterprises: where they gather and why," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(1), pages 31-42, February.

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