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The Medium is Global, the Content is Not: The Role of Geography in Online Newspaper Markets

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  • Hsiang Iris Chyi
  • George Sylvie

Abstract

Previous research suggests that the print newspaper's local nature and the Internet's boundary-transcending capacity enable online newspapers to operate in local and long-distance markets. A census of online newspapers in 4 states was conducted via email to examine the existence of and differences between the 2 markets. Results show that the long-distance market is a substantial sub-market that constitutes about one third of the online readership, while the local market still outweighs the long-distance market in terms of usage and online newspapers' targeting intention.

Suggested Citation

  • Hsiang Iris Chyi & George Sylvie, 2001. "The Medium is Global, the Content is Not: The Role of Geography in Online Newspaper Markets," Journal of Media Economics, Taylor & Francis Journals, vol. 14(4), pages 231-248.
    • Handle: RePEc:taf:jmedec:v:14:y:2001:i:4:p:231-248
    DOI: 10.1207/S15327736ME1404_3
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    Cited by:

    1. Yu Sun & Xingxuan Kuang & Dazhi Sun, 2016. "The geographic concentration of China’s e-business enterprises: where they gather and why," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(1), pages 31-42, February.
    2. Bashir Memon & M. Ramzan Pahore, 2014. "Online Newspaper Exposure by Academics in the Faculty of Social Sciences, University of Sindh, Jamshoro," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 4(1), pages 70-80, January.
    3. Naim Spahiu, 2019. "Financial Institutions Involved in the Bankruptcy and Liquidation Process in Kosovo," European Journal of Marketing and Economics Articles, Revistia Research and Publishing, vol. 2, May - Aug.

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