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Decision Utility and Anticipated Discrete Emotions: An Investment Decision Model

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  • Philip Y. K. Cheng

Abstract

Integrating theories and findings from various disciplines, we develop a decision utility model to explain how anticipated discrete emotions mediate investment decisions. We illustrate the model with the anticipated discrete emotions of a hypothetical Ponzi scheme investor and suggest practical measures to manage financial risks, emotionally.

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  • Philip Y. K. Cheng, 2014. "Decision Utility and Anticipated Discrete Emotions: An Investment Decision Model," Journal of Behavioral Finance, Taylor & Francis Journals, vol. 15(2), pages 99-108, April.
    • Handle: RePEc:taf:hbhfxx:v:15:y:2014:i:2:p:99-108
    DOI: 10.1080/15427560.2014.908885
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