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“Strategic narratives as power multipliers in asymmetric conflicts: lessons learned from Volodymyr Zelensky”

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  • Nikolaos Lysigakis

Abstract

This article examines how strategic communication served as a tool of wartime resistance for Ukraine during the early stages of the 2022 Russian invasion. Focusing on Volodymyr Zelenskyy’s public leadership, it analyses 42 speeches delivered to international audiences, showing how narrative framing helped reshape global perceptions. Drawing on strategic narrative theory and Smart State Theory, the study argues that small states can counterbalance military inferiority by constructing persuasive, value-driven messages. Zelenskyy’s appeals positioned Ukraine as a moral actor and mobilised diplomatic support, offering insight into how leadership and storytelling function as instruments of influence in asymmetric conflict.

Suggested Citation

  • Nikolaos Lysigakis, 2026. "“Strategic narratives as power multipliers in asymmetric conflicts: lessons learned from Volodymyr Zelensky”," Small Wars and Insurgencies, Taylor & Francis Journals, vol. 37(2), pages 276-308, February.
    • Handle: RePEc:taf:fswixx:v:37:y:2026:i:2:p:276-308
    DOI: 10.1080/09592318.2025.2603238
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