IDEAS home Printed from https://ideas.repec.org/a/taf/eurpls/v30y2022i9p1717-1735.html
   My bibliography  Save this article

Exploring the marriage between fashion and ‘Made in Italy’ and the key role of G.B. Giorgini

Author

Listed:
  • Luciana Lazzeretti
  • Stefania Oliva

Abstract

The first high fashion show organized in Florence in 1951 represented an important event for the development of the Italian fashion sector, increasing the importance of the fashion industry in international trade. Research in economic business history has identified this period as crucial for the advent of the ‘Made in Italy’ label. The article aims to understand if and how the high fashion shows organized in Florence between 1951 and 1967 influenced the emergence of the Italian fashion industry and the concept of ‘Made in Italy’. Supported by data collected from the historical archive ‘Italian Fashion Archive of Giovanni Battista Giorgini’ and three online archives of digitalized books and newspapers, the analysis sheds light on the perception of the national and international press on the cultural phenomena of Italian fashion and ‘Made in Italy’. Results reveal an increasing trend in the frequency of terms related to the Italian fashion industry coinciding with the years of the Florentine events. The analysis evidences the crucial role of the entrepreneurial activity of Giovanni Battista Giorgini, buyer and organizer of the first Italian high fashion show in Florence, for the emergence of the Italian fashion industry and ‘Made in Italy’.

Suggested Citation

  • Luciana Lazzeretti & Stefania Oliva, 2022. "Exploring the marriage between fashion and ‘Made in Italy’ and the key role of G.B. Giorgini," European Planning Studies, Taylor & Francis Journals, vol. 30(9), pages 1717-1735, September.
    • Handle: RePEc:taf:eurpls:v:30:y:2022:i:9:p:1717-1735
    DOI: 10.1080/09654313.2020.1833842
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/09654313.2020.1833842
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/09654313.2020.1833842?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Rosita Capurro & Raffaele Fiorentino & Rubina Michela Galeotti & Stefano Garzella, 2023. "The Impact of Digitalization and Sustainability on Governance Structures and Corporate Communication: A Cross-Industry and Cross-Country Approach," Sustainability, MDPI, vol. 15(3), pages 1-27, January.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:eurpls:v:30:y:2022:i:9:p:1717-1735. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/CEPS20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.