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Unlocking corporate innovation: Leveraging peers’ innovation-related narratives

Author

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  • Bo Chen
  • Cuiqing Jiang
  • Sijia Peng

Abstract

We explore whether peers’ disclosures of innovation-related narratives have spillover effects for the focal firm's innovation investment. Using a text-based methodology to develop the innovation-related narrative disclosure index (INDI), we find that higher peer INDI values are associated with increased innovation investment by the focal firm in the Chinese context. Moreover, peer effects are more pronounced when the focal firm has limited information acquisition capacity or operates in a highly competitive industry. Our further analyses reveal that peer effects diminish over time, with firms increasingly relying on more recent information for ongoing innovation. Regardless of whether they are market leaders or followers, firms can benefit from leveraging peers’ innovation-related narratives. Importantly, utilizing these narratives correlates with short-term gain in market value, medium-term improvement in innovation output, and long-term enhancement in innovation efficiency.

Suggested Citation

  • Bo Chen & Cuiqing Jiang & Sijia Peng, 2026. "Unlocking corporate innovation: Leveraging peers’ innovation-related narratives," European Accounting Review, Taylor & Francis Journals, vol. 35(3), pages 649-677, May.
    • Handle: RePEc:taf:euract:v:35:y:2026:i:3:p:649-677
    DOI: 10.1080/09638180.2025.2515164
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