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Civil society perspectives on commercial determinants of stunting: A case study of the ‘Not Today Nestlé’ campaign

Author

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  • Angelika Grimbeek
  • Eunice Motha
  • Petronell Kruger

Abstract

Twenty-nine per cent of children in South Africa are stunted, influenced by inadequate dietary diversity and low breastfeeding rates. Despite existing regulations, commercial milk formula companies continue to influence infant feeding practices. This study applies a Commercial Determinants of Health (CDoH) model to a case analysis of the Nestlé Stokvel webinar and the Not Today Nestlé campaign. Document review and expert reflections revealed that the Stokvel webinar – a single marketing event – engaged all levels of the CDoH model, demonstrating how commercial activities may contribute to stunting. The Not Today Nestlé campaign illustrated civil society’s capacity to hold corporations accountable, emphasising the need for relatable messaging, strategic collaboration, and long-term advocacy. The findings underscore how marketing practices distort recommended feeding norms, reinforcing structural contributors to child stunting in South Africa.

Suggested Citation

  • Angelika Grimbeek & Eunice Motha & Petronell Kruger, 2025. "Civil society perspectives on commercial determinants of stunting: A case study of the ‘Not Today Nestlé’ campaign," Development Southern Africa, Taylor & Francis Journals, vol. 42(6), pages 855-869, November.
    • Handle: RePEc:taf:deveza:v:42:y:2025:i:6:p:855-869
    DOI: 10.1080/0376835X.2025.2606110
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