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A sport and sociocultural legacy beyond 2010: A case study of the Football Foundation of South Africa

  • Kamilla Swart
  • Urmilla Bob
  • Brendon Knott
  • Mushfieqah Salie
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    This study investigated the sport development and social legacy of the 2010 FIFA World Cup. It assessed the impact of an event-themed legacy project on Gansbaai, a non-host, small-town community in the Western Cape, South Africa. The Football Foundation of South Africa (FFSA) was established to capitalise on the increased excitement about football as a result of the 2010 mega-event, aiming to leave a sport and social development legacy in a region that might not otherwise directly benefit. The FFSA embarked on a project to accelerate social change and community integration in a racially divided community through sport. The short-term results indicate that the community has experienced an increased level of intangible legacies, such as youth development, social integration and community pride. The FFSA is leaving a sport and social legacy for the community beyond 2010. It will be necessary to monitor the impacts on a more long-term basis.

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    File URL: http://hdl.handle.net/10.1080/0376835X.2011.595997
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    Article provided by Taylor & Francis Journals in its journal Development Southern Africa.

    Volume (Year): 28 (2011)
    Issue (Month): 3 (September)
    Pages: 415-428

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    Handle: RePEc:taf:deveza:v:28:y:2011:i:3:p:415-428
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