The past in the present: time and narrative of Balkan wars in media industry and international politics

In this article, we explore various forms of travel writing, media reporting, diplomatic record, policy-making, truth claims and expert accounts in which different narrative perspectives on the Balkan wars, both old (1912–1913) and new (1991–1999), have been most evident. We argue that the ways in which these perspectives are rooted in different temporalities and historicisations and have resulted in the construction of commonplace and time-worn representations. In practical terms, we take issue with several patterns of narratives that have led to the sensationalism of media industry and the essentialisation of collective memory. Taken together as a common feature of contemporary policy and analysis in the dominant international opinion, politics and scholarship, these narrative patterns show that historical knowledge is conveyed in ways that make present and represent the accounts of another past, and the ways in which beliefs collectively held by actors in international society are constructed as media events and public hegemonic representations. The aim is to show how certain moments of rupture are historicised, and subsequently used and misused to construct an anachronistic representation of Southeast Europe.