IDEAS home Printed from https://ideas.repec.org/a/taf/cnpexx/v26y2021i5p851-868.html
   My bibliography  Save this article

#DeleteFacebook: From Popular Protest to a New Model of Platform Capitalism?

Author

Listed:
  • Stuart Mills

Abstract

In March 2018, a series of newspaper articles about the subversive use of the social media platform Facebook during various elections in 2016 were published. These revelations produced a backlash against the platform, which resulted in a popular hashtag, #DeleteFacebook.This article uses the #DeleteFacebook campaign as a case study to analyse the contemporary model of platform capitalism. Furthermore, by introducing emerging literature on data trusts – specifically, the notion of a bottom up data trust – this paper argues the #DeleteFacebook campaign reveals, both in its conception and in its ultimate failure, a desire for an alternative model of platform capitalism.By drawing on the #DeleteFacebook campaign, this article argues that a bottom up data trust designed to empower individual users can resolve many of the initial grievances, and barriers to success, experienced by the campaign.

Suggested Citation

  • Stuart Mills, 2021. "#DeleteFacebook: From Popular Protest to a New Model of Platform Capitalism?," New Political Economy, Taylor & Francis Journals, vol. 26(5), pages 851-868, September.
    • Handle: RePEc:taf:cnpexx:v:26:y:2021:i:5:p:851-868
    DOI: 10.1080/13563467.2020.1858777
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13563467.2020.1858777
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13563467.2020.1858777?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:cnpexx:v:26:y:2021:i:5:p:851-868. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/cnpe20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.