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Walk or Drive between Stores? Designing Neighbourhood Shopping Districts for Pedestrian Activity

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  • Robert J. Schneider

Abstract

What design features are associated with people choosing to walk vs. drive between activities within shopping districts? This exploratory study used mixed-logit discrete choice modelling to analyze survey responses from 286 retail pharmacy store customers who travelled by personal automobile to one of 20 San Francisco Bay Area shopping districts, and then visited at least two activity locations within the district. The 91 customers who walked rather than drove within the shopping district tended to travel shorter distances and have several other common personal characteristics. After controlling for these factors, respondents were significantly more likely to walk when the main commercial roadway had fewer driveway crossings and a lower speed limit.

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  • Robert J. Schneider, 2015. "Walk or Drive between Stores? Designing Neighbourhood Shopping Districts for Pedestrian Activity," Journal of Urban Design, Taylor & Francis Journals, vol. 20(2), pages 212-229, April.
    • Handle: RePEc:taf:cjudxx:v:20:y:2015:i:2:p:212-229
    DOI: 10.1080/13574809.2015.1009014
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