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Compliance clusters: theory-based audience insights for water conservation through irrigation restriction adherence

Author

Listed:
  • Laura A. Warner
  • Dipendra Aryal
  • Adeyinka Temidayo Ayodele
  • Oluwatosin Alexsandra Asemokhai

Abstract

Florida’s growing population and water demands necessitate effective conservation strategies such as irrigation restrictions. This study employed audience segmentation, leveraging the theory of planned behaviour and value-belief-norm theory to assess irrigation restriction compliance. Four distinct segments, the steady supporters, moderate self-interested compliers, encouraged eco-adherents, and reserved resisters, showed diverse profiles regarding values, attitudes and compliance abilities. By identifying theory‑driven compliance subgroups, this study fills a gap in irrigation policy research and extends behavioural theory to a mandatory water‑use context, offering targeted guidance for improving policy communication and conservation outcomes, serving as a model for future challenges in other regions globally.

Suggested Citation

  • Laura A. Warner & Dipendra Aryal & Adeyinka Temidayo Ayodele & Oluwatosin Alexsandra Asemokhai, 2026. "Compliance clusters: theory-based audience insights for water conservation through irrigation restriction adherence," International Journal of Water Resources Development, Taylor & Francis Journals, vol. 42(2), pages 263-281, March.
    • Handle: RePEc:taf:cijwxx:v:42:y:2026:i:2:p:263-281
    DOI: 10.1080/07900627.2026.2637595
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