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Project ‘RAMBO’: an initiative to improve rickshaw pullers’ earnings

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  • Subhojit Banerjee

Abstract

Rickshaw pulling is a large, labour-intensive, unorganised sector in India, involving 8 million individuals belonging to the lowest social strata. The article describes an initiative to increase the daily earnings of rickshaw pullers by training them to retail branded products, on a ‘bulk-buying retail-selling’ model. The article reports on a project that began with 30 rickshaw pullers in Jaunpur, a semi-urban district of eastern India. Critical issues related to the sustainability and future of such projects on a large scale are discussed.

Suggested Citation

  • Subhojit Banerjee, 2010. "Project ‘RAMBO’: an initiative to improve rickshaw pullers’ earnings," Development in Practice, Taylor & Francis Journals, vol. 20(1), pages 57-69, February.
    • Handle: RePEc:taf:cdipxx:v:20:y:2010:i:1:p:57-69
    DOI: 10.1080/09614520903436950
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