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Quality control: The origins of the Australian Consumers' Association

Author

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  • Amanda McLeod

Abstract

The Australian Consumers' Association (ACA) was formed in 1959 in response to increasing market competition, falling product standards and mass manipulation by marketers. Despite being the first, largest and most influential consumer organization in Australia, the Association and the origin of the Australian consumer movement have been little studied. From its inception, the ACA acted as mass production's quality controller, directing its fire against the mass marketing methods that obscured rational consumer choice. But rather than rejecting the dual principles of mass production and mass consumption, the ACA sought to reform the system by equipping rational, informed consumers with independent, scientific information about products.

Suggested Citation

  • Amanda McLeod, 2008. "Quality control: The origins of the Australian Consumers' Association," Business History, Taylor & Francis Journals, vol. 50(1), pages 79-98.
  • Handle: RePEc:taf:bushst:v:50:y:2008:i:1:p:79-98
    DOI: 10.1080/00076790701785664
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