Products, Firms and Consumption: Cadbury and the Development of Marketing, 1900-1939
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DOI: 10.1080/00076790500132977
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Cited by:
- Folashade O. Akinyemi & Oluwabunmi O. Adejumo, 2018. "Government policies and entrepreneurship phases in emerging economies: Nigeria and South Africa," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 8(1), pages 1-18, December.
- Patalinghug, Jason C., 2013.
"The Effect of Advertising and In-Store Promotion on the Demand for Chocolate,"
Working Paper series
159981, University of Connecticut, Charles J. Zwick Center for Food and Resource Policy.
- Jason C. Patalinghug, 2013. "The Effect of Advertising and In-Store Promotion on the Demand for Chocolate," Working Papers 21, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
- Neil Rollings, 2007. "British business history: A review of the periodical literature for 2005," Business History, Taylor & Francis Journals, vol. 49(3), pages 271-292.
- Stefan Schwarzkopf, 2008. "Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930," Working Papers 18, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research.
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