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Products, Firms and Consumption: Cadbury and the Development of Marketing, 1900-1939

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  • Robert Fitzgerald

Abstract

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  • Robert Fitzgerald, 2005. "Products, Firms and Consumption: Cadbury and the Development of Marketing, 1900-1939," Business History, Taylor & Francis Journals, vol. 47(4), pages 511-531.
  • Handle: RePEc:taf:bushst:v:47:y:2005:i:4:p:511-531
    DOI: 10.1080/00076790500132977
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    Cited by:

    1. Folashade O. Akinyemi & Oluwabunmi O. Adejumo, 2018. "Government policies and entrepreneurship phases in emerging economies: Nigeria and South Africa," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 8(1), pages 1-18, December.
    2. Patalinghug, Jason C., 2013. "The Effect of Advertising and In-Store Promotion on the Demand for Chocolate," Working Paper series 159981, University of Connecticut, Charles J. Zwick Center for Food and Resource Policy.
    3. Neil Rollings, 2007. "British business history: A review of the periodical literature for 2005," Business History, Taylor & Francis Journals, vol. 49(3), pages 271-292.
    4. Stefan Schwarzkopf, 2008. "Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930," Working Papers 18, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research.

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