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Racial disparities and potential channels in the NBA digital collectibles market

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  • Jung-Eun Kim
  • Yeonjoon Lee

Abstract

We analyse National Basketball Association (NBA) digital collectibles’ prices to test whether there exist any racial disparities based on NBA players’ demographics. Using a novel and rich dataset, controlling for performance measures, we do not find evidence of price disparities between Black versus White players, Hispanic versus non-Hispanic players and foreign versus U.S. players. However, we find evidence suggesting that non-Black minority players’ product prices are statistically and economically lower than those of comparable players. We also identify two possible channels which might contribute to such racial disparities – a product design channel and a media coverage channel.

Suggested Citation

  • Jung-Eun Kim & Yeonjoon Lee, 2025. "Racial disparities and potential channels in the NBA digital collectibles market," Applied Economics, Taylor & Francis Journals, vol. 57(55), pages 9360-9372, November.
    • Handle: RePEc:taf:applec:v:57:y:2025:i:55:p:9360-9372
    DOI: 10.1080/00036846.2024.2416721
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