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The complementary relationship between live performances and post-concert streaming for top-performing artists

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  • Eric Hogue

Abstract

This article examines the complementary effects of live concerts on incremental post-concert music streams in 29 US cities. The work identifies that performers who have greater concert ticket demand, deeper hit-song catalogues and/or are in the middle of their careers experience stronger trends in their post-concert streams. While I found a positive complementary relationship between concert and streaming that lasts up to 10 weeks after the event, this work also highlights the negative effects when performers cancel shows. Using hand-collected data of concert ticket sales, music streaming, and song rankings from the top 60 global performing artists, I utilized a panel model with artist and market fixed-effects to identify post-concert decaying effects. This work will help top-performing artists gain insight into the little-understood influence of live performance on post-concert streaming of their recorded music.

Suggested Citation

  • Eric Hogue, 2024. "The complementary relationship between live performances and post-concert streaming for top-performing artists," Applied Economics, Taylor & Francis Journals, vol. 56(58), pages 8437-8446, December.
    • Handle: RePEc:taf:applec:v:56:y:2024:i:58:p:8437-8446
    DOI: 10.1080/00036846.2023.2290595
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